The Designer

The Designer

For designer Amsale (Ahm-sah’-leh) Aberra, widely credited as the inventor of the modern wedding dress, it all started with a single dress: her own. Wanting to find a more modern silhouette for her own wedding day, Amsale found her options limited. Eschewing the overly dramatic and ornate dresses that were trending at the time, Amsale created her own pared-down design, elegant in its simplicity and quiet in its impact, with a distinct drama that felt modern and personal all at once. The result has become a collection that’s been built over decades, and one that will continue to endure in the age of modern romance. Now under the direction of Amsale’s husband, CEO Neil Brown, her chosen senior design team of Sarah Swann and Margo Lafontaine and daughter Rachel Brown remain dedicated to preserving Amsale’s original vision for the brand. Together, the company strives to honor the rich legacy of design that Amsale left with us—and that still resonates so strongly with the name, Amsale.


“I believe that true style  knows no place or time –  more than an aesthetic,  STYLE is a way of living”

The Collection

A reflection of Amsale Aberra’s founding philosophy of elegant simplicity, each design is delicately handcrafted with couture dressmaking techniques in Amsale’s New York City Atelier. With an understated glamour, and unwavering attention to detail, each and every Amsale design exudes modern femininity, and becomes a true reflection of the wearer’s distinct, and unique, personal style. Our philosophy today honors Amsale’s lifelong pursuit of enduring style that evokes feeling and connection—an indelible legacy that is felt in every design.

Founded by Amsale Aberra and Neil Brown, The Amsale Group is one of the world’s leading luxury bridal houses, and often regarded as the inventor of the modern wedding dress. Headquartered in New York City with a salon on Madison Avenue, the collections including Amsale, Nouvelle Amsale, Little White Dress, Bridesmaids and Evening, carried in some of the finest bridal salons and specialty stores worldwide.